Needs: How to guarantee a good amount of qualified applications for the competitive exam for the Scientist, Engineering and Technical profiles?
Our answer: Create a multichannel drive-to-web strategy. We created a whole package (mostly on the web) whose goal was to create a satisfying traffic on the recruitment website.
Beyond classic communication actions (top/down), we created very specific and precise adverts (Facebook social ads) to reach candidates.
The concept that was chosen (I love research) aimed at raising awareness of the science domain among the candidates naturally enclined toward it.