Case Study MBDA – 2017


The company is MBDA (Aviation / Defence) and is currently expanding.

How do they cope with the increasing needs in recruiting new talents while keeping qualitative applications and sourcing?

Our answers

  1. Launch of a massive recruiting campaign in France

    Consulting and Media buying on:

    • Generalist job sites
    • Specialised job sites (in Aviation/Engineering)
    • Social networks

    Automatic job offer publishing and monitoring.

  2. Campaign in traditional press aimed at young graduates
    • Special issue for young graduates and careers
    • Guide on the Engineering jobs

    Design and layout for job presentation forms.

  3. Communication campaign on recruitment

    Benchmarking and selection of the most relevant content platforms:

    • CPC and CPM campaigns,
    • Native campaign on popular science website.

    Design and layout for advert formats. Campaign monitoring.

  4. Community management

    on the social networks

  5. Co-optation program with alumni associations from the most prestigious French Engineering schools

    Integration of the co-optation widget within the Alumni's web portal. Applicants are redirected to the application management interface.