Case Study MBDA – 2017
The company is MBDA (Aviation / Defence) and is currently expanding.
How do they cope with the increasing needs in recruiting new talents while keeping qualitative applications and sourcing?
- Launch of a massive recruiting campaign in France
Consulting and Media buying on:
- Generalist job sites
- Specialised job sites (in Aviation/Engineering)
- Social networks
Automatic job offer publishing and monitoring.
- Campaign in traditional press aimed at young graduates
- Special issue for young graduates and careers
- Guide on the Engineering jobs
Design and layout for job presentation forms.
- Communication campaign on recruitment
Benchmarking and selection of the most relevant content platforms:
- CPC and CPM campaigns,
- Native campaign on popular science website.
Design and layout for advert formats. Campaign monitoring.
- Community management
on the social networks
- Co-optation program with alumni associations from the most prestigious French Engineering schools
Integration of the co-optation widget within the Alumni's web portal. Applicants are redirected to the application management interface.