Keywords ? Employe Value Proposal, career website, graduate program, high potential program, disabled and diversity, targeting of passive profiles, employee retention, internal talent pipeline, networking ...
As a consulting agency in HR communication, Aktor Interactive accompanies you into building your employer brand and setting up HR communication campaigns in France or worldwide.
Strategic and creative consulting
- External and internal auditing
- Strategic benchmarking
- Creating a brand platform and unique positioning from a communication concept
- HR website, SEO - SEM
- HR events - job dating, HR fairs
- School/Institute partnership
- Social networks (company page, growth campaign, sourcing tools, community management)
- Programmatic marketing campaign (display, google adwords, retargeting…)
- Applications (virtual career fair, mobile website)
- Media (press, job board, display, digital)
- Internal communication (co-optation and rewards, ambassadors, target audience, intranet)
Recruiting is a strategic process which is first and foremost a selling act before anything else.
In order to reach the targeted canditates (passive or active, internal or external), one needs to set up a marketing strategy that expands attractiveness on several channels.
Your HR website is your main communication stronghold in which your words are both exhaustive and qualitative. In a drive-to-web strategy, it's the point of convergence of all your recruiting actions: advertising (online/offline), events, school partnerships, social networks.