Media Buying

Our Expertise

As a media agency specialised in job posting and online/offline recruitment platforms in France and overseas, Aktor Interactive offers expert advice. We step in to assist in the selection, purchase, publication and performance analysis of your job offers as well as your media strategies for attracting professional workers.

With over 15 years of experience, we base our knowledge on the returns of hundreds of thousands of campaigns we have released since 1999 to identify the most efficient platforms – job boards, social media, mainstream and specialised press, etc. – depending on your needs.

We negotiate skilfully, so that you’ll receive the best media products and services for the best prices. Our technology and algorithms enable us to handle all types of campaigns (multi posting, CPC, CPM, programmatic approaches).

1 Advise

• Targeting the right audience.
• Mixing media (the press, fairs, job boards, aggregators, social media, and the web).
• Optimising the allocated budget.

2 Buying

• Negotiation
• Brokerage
• Pricing (based on the volume, the performance, with or without a minimum commitment)
• Consolidation of purchases (intragroup billing)
• International projects (Jobboard Finder)

3 Sharing / Publishing

• Content approval (visuals, charts, articles and other written content, etc.) and advert effectiveness (keywords, SEO, tags, etc.)
• Translation / adaptation
• Graphic montage
• Rereading / editing
• Media categorisation and optimisation
• Publication and inputting (The Aktor multi-posting technology ®RoboPost)
• Tracking of shared content and active management (programmatic approach)

4 Measuring

Performance analysis, returns on the job offers and media (the number of views, the number of clicks, the number of generated applications).
The credits left in your packages and budget tracking (technology tracking through Jobtools).