Inserm is an instute for medical research. Therefore, the Institute attaches high importance to the quality of its staff. During a recruitment phase by competition, Inserm was confronted with the problem of ensuring a flow of qualified candidates with profiles of researchers, engineers, technicians and agents.
Our answer was the deployment of a multichannel “drive-to-web” device:
- Implementation of a whole range of communication actions favoring web support
- Hyper-targeting through Facebook social Ads
- Concept of communication and graphic identity: I Love “la Recherche”
What are the results for Inserm?
- Creating quality traffic on the recruitment page
- Targeting qualified applicants
- Raise awareness among applicants with an appetite for research