Inserm is an instute for medical research. Therefore, the Institute attaches high importance to the quality of its staff. During a recruitment phase by competition, Inserm was confronted with the problem of ensuring a flow of qualified candidates with profiles of researchers, engineers, technicians and agents.

Our answer was the deployment of a multichannel “drive-to-web” device:

  • Implementation of a whole range of communication actions favoring web support
  • Hyper-targeting through Facebook social Ads
  • Concept of communication and graphic identity: I Love “la Recherche”

What are the results for Inserm?

  • Creating quality traffic on the recruitment page
  • Targeting qualified applicants
  • Raise awareness among applicants with an appetite for research